In these truly unprecedented times, it is easy to lose focus with your business. One of the best ways to combat this is by learning new skills and expanding the products you currently offer your clients.
Whether it be virtual home tours or learning how to utilize your Instagram account more effectively, there are numerous ways you can be a resource for your clients while stuck at home. Here are some useful tips:
Expand Your Digital Offerings
Perhaps nothing is more important right now than expanding what you currently offer your clients online. One of the most popular avenues real estate professionals are going down is providing virtual home tours. However, targeted Facebooks ads and virtual staging are others that are worth looking into or expanding upon if you already offer them. These are important products to be comfortable with as they’re becoming more and more popular.
Beef Up Your Social Media Presence
It is crucial that you’re at your clients’ disposal for most of the day. Being more diligent about answering texts, phone calls and emails is very important, but perhaps just as important is keeping up with engagement on your social media accounts. During this pandemic, your current and prospective clients will have a lot of questions. Many people may message you via Instagram or comment on your Facebook posts with inquiries. Get in the habit now of responding to these folks daily, as this is a skill that will be valuable to your business even after this moment is well past us.
Look to the Future
Take some time this weekend to really reflect on how you and your business reacted to the coronavirus outbreak. Very few people were ready for what happened (and what continues to impact our businesses), but that doesn’t mean you can’t be ready should this ever occur again. Additionally, take advantage of some of the numerous free webinars that are currently being offered online which speak to this topic. The goal is to come out of this period with more skills that’ll leave you better prepared for the future.
Agents, in what other ways are you learning and developing new skills during this pandemic?
Jameson Doris is RISMedia’s social media/blog editor. Email him your real estate news ideas at [email protected].